How the largest design exhibition is changing, and what trends are conquering the world this year
Antonovych Design at iSaloni 2025: to be inspired, feel the trend, be at the epicenter
This year, the Antonovych Design team of 18 people went to Milan to personally feel the pulse of the main event in the world of interior design — iSaloni 2025.
For us, this is more than a professional trip. It is an immersion into the future of interiors, into the world of architectural solutions, tactile materials, the latest forms and technologies. It is meetings with legendary brands, discoveries of new names and formats, a search for inspiration that we will definitely bring home and embody in projects. Each location, each showroom, each stand is an experience that allows us to be on trend not just externally, but at the level of meanings. After all, it is here today that the language of tomorrow’s interiors is being formed.
Anniversary and Reboot: What iSaloni 2025 Has Become
For 63 years in a row, Salone del Mobile has inspired designers from all over the world. With the exception of one pandemic year, the exhibition has invariably opened its doors to those who shape the future of interiors. But 2025 is a truly pivotal year. Today, Salone is no longer just pavilions. It is a new format where the city and the exhibition have become a single space. More and more brands are abandoning standard stands, moving their expositions to showrooms in the heart of Milan. This is what Modulnova, Flexform, Baxter (including Baxter Cinema) did.
Among the giants, only Poliform and Minotti remained at the exhibition itself, but there are already rumors that they too will leave the exhibition next year, opening the doors of their own spaces in Milan.
Milan Design Week: When the City Speaks the Language of Design
For Milan, Design Week is not just an event, but a global phenomenon that changes the urban environment and economy. Almost 300,000 people come to Milan these days — even more than for fashion weeks. Because if fashion can be seen in New York and Paris, interior avant-garde gathers only here. Today’s format is a unique combination of exhibition and urban installations, showrooms and art spaces. To understand what is really happening in design, you have to be both there and here at the same time.
Materials that Set the Tone: From Marble to Wild Silk
A new interior is first and foremost a feeling of material. And here’s what sounds especially strong now: Rose Lepanto, Rose Levante, Verde Levante marble — in refined pink and green shades, with lively natural graphics. “Wild” fabrics — not boucle, but shaggy, like raw silk. Tactility is paramount.
Chrome and gloss are back in the game, especially in details that emphasize simple forms. Wood — predominantly light, with a wide texture. Untreated oak is especially fashionable — matte, natural, deep. Laconic forms do not lose relevance, but now they are combined with more expensive and technological materials, creating an interior that speaks not loudly, but with weight.
Poliform and Modulnova: Architecture of Space
Poliform is, without exaggeration, the legislator of a new aesthetic. This year, the factory radically updated all its finishes — from wardrobes to kitchens. This is not just a redesign — it’s a revolution in every detail.
Everything is made to the highest technological standards: coplanar systems, minimalism, premium textures inspired by Japanese philosophy. Modulnova, in turn, continues to rethink the architecture of the interior: paneling, hidden partitions, open planning, playing with light and volumes. The space becomes flexible, adaptive, almost alive.
Baxter and Flexform: Furniture You Fall in Love With
Flexform surprised with a new sofa that seems to be created for absolute comfort. Soft, enveloping — it instantly makes you want to stay.
Baxter and designer Paola Navone presented the new Chicago line — an armchair and sofa with emphasized softness of forms and bold aesthetics. This is furniture that does not just fill the interior, but sets its mood.
Light as Art: A New Name in Interior Design
Light this year is not just a function. It is an emotion and an artistic gesture. Special attention was drawn to works by Boma, Davide Groppi, Talan, Sans Souci — they create not chandeliers, but poetic light sculptures, subtle, expressive and incredibly atmospheric.
Unconventional Thinking and the Architecture of the Future
Svetlana Antonovych, creative designer at Antonovych Design analyzes: “The interior is now conceived not as a plan, but as a scenario. Rooms are no longer divided into the usual “living room-bedroom-kitchen”; they flow into each other. This is made possible by hidden zoning systems, panels, invisible doors, and a complete rejection of rigid structures.”
iSaloni 2025 — More Than an Exhibition
Head of Antonovych Home department Dmitry Korotchuk says:“This year showed: interiors are becoming deeper, technologies — subtler, and luxury — quieter. Simplicity of forms is combined with expensive finishes, architecture acquires new meanings and moods, and furniture enters into a full dialogue with space.
Immersed in the atmosphere of iSaloni 2025, we are already absorbing the impulses of the future, the very ones from which strong, relevant, living projects are born.
Inspired. Tuned in. On trend.
And we are already preparing interiors for you that will resonate with the spirit of iSaloni 2025.”
